The Jeep 75-Year Anniversary: The Legacy of an Icon

As a world leader in SUV and off-road vehicles, Jeep is happy to celebrate its 75-year anniversary. Beginning as a type of Willys model and used almost exclusively for the military for several years, this brand has grown to become one of the most trusted names in America.

The first “Jeep” was actually a Bantam BRC developed by Willys and first produced in 1941. As the first four-wheel drive car produced on a mass scale, this SUV helped the Allies win WWII thanks to its off-road capabilities and durable design. After the war the models were so popular that American citizens bought them up left and right, according to Jeep. The name supposedly comes from the military designation “GP,” or “Government Purpose,” simply pronounced with a slur.

While Willys Overland owned the model, the Kaiser-Jeep brand came about in 1963. Bought by the American Motors Corporation (AMC), the Jeep became an icon. By 1987 Chrysler had bought out AMC, making the brand what it is today. The Wrangler was first introduced in 1987, also called the AMC YJ (based on the CJ-7), while the Cherokee appeared in 1984 as an all-purpose model.

Jeep 75-Year Anniversary Cherokee
75th Anniversary 2016 Jeep Cherokee 4×4 at the Chicago Auto Show

Today, Jeep is growing strong. The model lineup consists of the best SUVs around, with affordable and durable designs. The list of current models includes the Renegade, Wrangler, Grand Cherokee, Compass, Patriot, and Cherokee, while the Wagoneer model is on the horizon. In order to celebrate the Jeep 75-year anniversary, the brand also released special-edition trims for each model. These have unique badging, colors, wheels, and more. We can’t wait to see what Jeep does in another 75 years.


About Author:

I am the third-generation owner of Shuman Chrysler Dodge Jeep Ram in Walled Lake, MI. After working as a lawyer for 11 years, I took over the dealership my family started in 1955.

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