Last month, Shuman Chrysler Dodge Jeep® Ram started a series to explore the history of each of our brands. We began with Chrysler, but this month, we will focus on the history of Dodge.
Dodge was founded by brothers John F. and Horace E. Dodge. The Dodge brothers got their start when they produced transmissions for Ransom E. Olds and then supplied drivetrains for Ford in the early 1900s. However, they designed their own first car in 1914; this quickly catapulted them into success. By the time they died six years later, their company—Dodge Brothers Motor Car Company—was assembling 140,000 vehicles each year.
In 1928, Dodge became a major division of the Chrysler Corporation. From then on, it became a company known for its innovation.
In 1930, just after the stock market crash, Dodge began production of an eight-cylinder engine, and in 1950, released its first hardtop coupe—the Diplomat. A few years later in 1955, Dodge unveiled the LaFemme coupe, marketed to women. And, believe it or not, Dodge offered an industry-first, push-button ignition, way back in 1956.
Dodge’s racing heritage quickly became popular, with the Challenger appearing in the 1970s. The Challenger has continued to dominate, alongside the Charger, and has become the breeding ground for pure performance, including the Hellcat models that stunned the world with 707 horsepower just a few years ago.
The Dodge brand has come a long way since its humble beginnings and has flourished into a world-recognized automaker, known for producing quality vehicles. Stop by and see us at Shuman CDJR to see one of these superior models for yourself.