Explore the History of Mopar

This year, the Shuman Chrysler Dodge Jeep® Ram blog has taken a trip down memory lane by hosting features on the history of brands such as Dodge, Chrysler, and SRT. This month, we will explore the history of Mopar.

Mopar is the parts, service, and customer arm of Fiat Chrysler Automobiles and is short for the words “MOtor PARts.” Although Chrysler execs tossed the word around as early as the 1920s, it did not become its own brand until 1937, when it was used on cans of antifreeze for Chrysler.

Mopar Logo on Seats

To this day, original equipment manufactured parts for FCA vehicles — Fiats, Jeeps®, Rams, and more —are Mopar-branded. So when you bring your car in for repairs at Shuman and we guarantee factory parts, we are promising you quality Mopar-brand parts.

Mopar is also famous for sponsoring racers across a wide range of motorsports divisions. Famous sponsorships include NASCAR driver Kasey Kahne in the Sprint Cup, NASCAR Camping World Truck driver Jimmy Hensley in the #30 car, and multiple Formula D drivers. Mopar also sponsors several drag racing events here in the United States.

Though Mopar does not develop any vehicles itself, FCA has released a number of special edition Mopar versions of its vehicles, like a limited edition 2013 Dodge Dart with a Mopar Blue racing stripe.

About Author:

I am the third-generation owner of Shuman Chrysler Dodge Jeep Ram in Walled Lake, MI. After working as a lawyer for 11 years, I took over the dealership my family started in 1955.

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