As a part of Chrysler’s How to Change Cars Forever campaign, there was a series of videos created, currently on YouTube, that quickly detail the process used to create the all-new and unique Dodge Dart.
Pitbull, an American rapper, songwriter and record producer from Miami, was also introduced as the celebrity endorser for the brand and sports car. Although born in America, Pitbull frequently draws from his Latin heritage and incorporates the Spanish language into his music and also the Dodge Dart commercials. This new dimension from Pitbull helps encourage and draw attention from multicultural millennials through his influence.
Check out the video below and let us know what you think about the new campaign and having Pitbull as a celebrity endorser for multicultural millennials.