Most of us have seen the hit Will Ferrell movie, Anchorman: The Legend of Ron Burgundy, which premiered in 2004. Anchorman told the tale of the top rated newsman in San Diego in the 70’s male-dominated broadcasting world and how he and his co-hosts had their world flipped around when Miss Veronica Corningstone was hired to the show.
Almost ten years later and Ron Burgundy is making it back on the scene. Late this year a sequel to the original film will debut, but for now Ron is appearing alongside ‘a beast of a machine, the last of the real SUVs.’ That’s right, folks; Ron Burgundy endorses the Dodge Durango.
But of course, everyone will tell you about the amazing new Hemi V8 engine and 360 Horsepower that’s available with the 2014 Dodge Durango. Mr. Burgundy though, he’ll describe to you the extensive capacity and premium materials used in the glove box. Right now there are eight spots created with Ron and the new Durango, but according to Chrysler chief marketing officer Olivier Francois, that is “just a little appetizer.” 67 more videos are in production to be released at a later date.
Now do yourself a favor and check out the Anchorman/Durango spots collected on the Dodge YouTube page. Also, if you’re interested in learning more about the 2014 Dodge Durango SUV, visit Shuman Chrysler Dodge Jeep Ram in Walled Lake, MI.