FCA US is looking to honor those considered everyday royalty with the brand-new FCA US Drive Proud Advertising Campaign. This 60-second spot, which is narrated by Game of Thrones star Peter Dinklage, honors individuals from every walk of life who have managed to reach their dreams through hard work and determination.
“The Chrysler brand celebrates the entrepreneurial spirit of Americans who refuse to give up, dedicate themselves to a craft, and have the guts to turn dreams into reality,” said Olivier Francois, Chief Marketing Office for FCA- Global. “Our latest homage to the relentless and proud is ‘The Kings and Queens of America,’ where we recognize nobility not as a birthright, but an earned designation…The crown jewel in this case being the new Chrysler 300—a car crafted with them in mind.”
The campaign features a variety of hard-working individuals who have achieved the ultimate success, including Becky Hammon, the first full-time female NBA assistant coach, Alexis Ohanian, the cofounder of Reddit, Mercedes Yvette, founder of The Gilded Fox jewelry, and many more. It also features the Chrysler 300, the perfect sedan for those who are worthy of a royal ride.
To view the Drive Proud campaign, click here. If you are interested in driving proud, stop in to Shuman Motor Company and check out the Chrysler 300 for yourself.