FCA and Star Wars Team Up for “Historic” Advertising Campaign

FCA and Star Wars are joining forces to launch “an expansive, historic promotional campaign” for Star Wars: The Force Awakens, the latest installment of the wildly popular Star Wars franchise. FCA, known for partnering with a variety of stars, movie studios, and musicians, will be one of seven global companies to join in the ground-breaking…

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FCA US New York Auto Show Lineup Wows Industry

2015 Chrysler 300

As a newly-formed company, FCA US has a lot to prove—and it looks like it has proven itself at the 2015 New York Auto Show. The Italian-American conglomerate recently showcased the FCA US New York Auto Show lineup, offering a combination of bold styling, top-notch performance, and customizable options. With a diverse lineup, it’s no…

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Fiat Chrysler Super Bowl Ads Hit Three Emotional Angles

Fiat Chrysler Super Bowl Ads

At this point, it’s been well-established that the Super Bowl is more than just the ultimate competition for professional football players—it also hosts the best advertisements of the year during the commercial breaks. Many of these ads tend to be for car companies, and this year, Fiat Chrysler stood out as having some of the…

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Windsor Assembly Plant Construction for Secret New Model

Chrysler recently announced it would be constructing a new wing on an assembly plant just across the border in Windsor, Ontario. We’re excited about the new construction here at Shuman Motor Company because that means Chrysler is ramping up production of a new model. According to Chrysler, the 4.4 million square feet of space employs…

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Ram Special Edition Monster Truck Breaks World Speed Record

Here at Shuman Motor Company, our jaws hit the floor when we saw the Raminator, a Ram Special Edition Monster Truck.  A monument to Ram engineering, the monster truck recently broke the Guinness World Record® for the “Fastest Speed for a Monster Truck” at Circuit of The Americas in Austin, Texas. Although you won’t see…

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Chrysler Donations Fund FIRST Robotics Teams in Four States

The Chrysler Foundation loves to seek out and fund great causes all around the world—whether those causes relate directly to the business or are simply charitable. The most recent Chrysler donations did a little of both, as they helped fund the FIRST Robotics teams in Arizona, Illinois, Indiana, and Michigan. Chrysler committed over $230,000 to…

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Chrysler to Build 9-Speed Transmissions in Tipton

Just a bit south of us in Michigan, Chrysler Group has decided to put to use the Tipton Transmission Plant in Tipton, Indiana. Just yesterday they celebrated the factory’s production launch of the new 9-speed transmission that will be more fuel-efficient. These 9-speed transmissions will be used in new Jeep Cherokees, currently built in Toledo,…

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