Explore the History of Jeep®

History of Jeep - Bantam WWII
One of the first Jeep models for WWII – a Bantum BRC 40 – the earliest beginnings of Jeep!

Earlier this year, we started to explore the history of each of the brands available at Shuman Chrysler Dodge Jeep® Ram. We’ve already taken a look at Chrysler and Dodge, but this month, we will examine the history of Jeep®.

Jeep®’s history starts during the World War II era, when its vehicles were used to bring victory to the Allied Forces and put a stop to Nazi Germany. In a sense, Jeep® emerged as a war hero of sorts and paved the way for incredible 4×4 technology. In the 1950s, Jeep®’s recreational vehicles gained in popularity, but in the 1960s, Jeep® even became a symbol of refined driving with the Jeep® Wagoneer. By the end of 1960s, the brand had 14 models in production, ranging from work vehicles to recreation vehicles to even luxurious options like the Wagoneer.

In the 1970s, Jeep® introduced its first full-time 4×4 system on the two-door full-size Cherokee (SJ). In the 80s, the Cherokee XJ continued Jeep®’s success, offering many firsts for the entire automotive industry, like the first UniFrame construction and the first four-door compact SUV. The 1990s gave rise to the famous Grand Cherokee and Wrangler, and sales steadily climbed through the 2000s and into this decade, where Jeep continues to dominate in the 4×4 arena.

Visit Shuman Chrysler Dodge Jeep® Ram to check out our expansive inventory of history-making Jeeps.

About Author:

I am the third-generation owner of Shuman Chrysler Dodge Jeep Ram in Walled Lake, MI. After working as a lawyer for 11 years, I took over the dealership my family started in 1955.

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